The OpusEdge has a diverse background in helping companies develop a successful go-to-market strategy. We plan for your success and offer experience-based advice for all your business needs.
We are prepared to assist you with everything from the successful creation and implementation of go-to-market strategies, product positioning and placement, market research, establishing strategic partnerships, to setting up a solid distribution plan. If you’re looking to scale up, we have valuable first-hand experience and understanding of mergers and acquisitions.
The Opus Edge helps both new and established companies identify their value proposition and position their product in the market. We identify suitable retail and e-tail targets for your product and then find placement.
Once we’ve identified your targets, we will get to work right away. Using our understanding of emerging and existing technologies and merchandising, we'll reach out to key-buyers in the industry and garner attention for your product.
Relationships = SALES
We've cultivated deep and lasting relationships over our decades in the business. Our customer lists are extensive and our relationships run deep. We leverage our retailer, buying group, coop, distributor and sales agency contacts for your business.
We understand channel marketing. We have experience in consumer electronics, hardware, collegiate, health and wellness, military, rent to own, professional audio, musical instruments, mobile electronics, wireless, clubs, lifestyle and apparel.
Put our channel skills to work for you.
It pays to think before you act. Great ideas don't always turn into great products if they aren't priced correctly. Where's the market? What's the competitive landscape? What new technologies could disrupt your plans?
What are your customer's margin requirements, program expectations, warranty requirements?
We've done market studies, business plans and simple competitive analysis. An extra 30-60 days of research and preparation can save years of inventory accumulation and loss. Minimize your risk.
If Amazon is not a core (or THE core) component of your online business, your decision to list or not list your product there is a fundamental element of your overall e-Commerce strategy. We understand the inner workings of Amazon and are prepared to advise manufacturers on best practices that will allow you to reach your highest selling potential.
If Amazon is for you, we can help you devise the best Amazon strategy for your business. We will help you determine your approach - whether to set up via Vendor Central or Seller Central. We can also handle the details of setting up brand registry, acquiring ASINs, and optimizing your product descriptions. In addition to listing, we can make recommendations on how to obtain the reviews your products need to stand out from the competition.
Many overseas suppliers invest significantly in efforts to expose their products to US buyers via tradeshows like SEMA, CEDIA and CES. The Opus Edge not only provides the experience and management to execute these events but also the booth presence to maximize your ROI. Our industry veterans will study your product and be ready to explain it to show attendees visiting your booth.
We understand the CE business in the US and Globally; the multitude of channels, the distribution steps and the delicate construct of the market. We also know many of the buyers and primary targets for your brand. We can pick them out of the crowd and ensure they’re treated to a full presentation on your line and diligent post show follow-up.
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