The Opus Edge has a diverse background in helping companies develop a successful go-to-market strategy. We plan for your success and offer experience-based advice for all your business needs.
We are prepared to assist you with everything from the successful creation and implementation of go-to-market strategies, product positioning and placement, market research, establishing strategic partnerships, to setting up a solid distribution plan. If you’re looking to scale up, we have valuable first-hand experience and understanding of mergers and acquisitions.
The Opus Edge helps both new and established companies identify their value proposition and position their product in the market. We identify suitable retail and e-tail targets for your product and then find placement.
Once we’ve identified your targets, we will get to work right away. Using our understanding of emerging and existing technologies and merchandising, we'll reach out to key buyers in the industry and attract attention for your product portfolio.
Relationships = SALES
We've cultivated deep and long lasting relationships over our decades in the business. Our customer lists are extensive and our relationships run deep. We leverage our retailer, buying group, coop, distributor and agency contacts for your business.
We understand channel marketing. We have experience in consumer electronics, hardware, collegiate, health and wellness, military, rent to own, professional audio, musical instruments, mobile electronics, wireless, clubs, lifestyle and apparel.
Put our channel skills to work for you.
It pays to think before you act. Great ideas don't always turn into great products if they aren't priced correctly. Where's the market? What's the competitive landscape? What new technologies could disrupt your plans? Are your margins adequate to access the many distribution options available?
What are your customer's margin requirements, program expectations, warranty requirements?
We've done market studies, business plans and simple competitive analysis. An extra 30-60 days of research and preparation can save years of inventory accumulation and loss. Minimize your risk.
What is your e-commerce strategy? Third party platforms, direct-to-consumer models and omni-channel approaches are all vital considerations of your go-to-market plan.
Newegg, Best Buy, Walmart, eBay, Shopify, Etsy are all relevant platforms, however, Amazon is the elephant in the room and the cornerstone of most online merchants. Your decision to engage with Amazon should be considered, calculated and aligned with your short term goals and long term aspirations.
We can help you devise the best Amazon strategy for your business and help you determine the best approach. We can advise you on questions of brand registry, vendor vs seller central, A+ content, FBA, and many other important considerations.
Many overseas suppliers invest significantly in efforts to expose their products to US buyers via tradeshows like CES, CEDIA and SEMA. The Opus Edge not only provides the experience and management to execute these events but also the booth presence to maximize your ROI. Our industry veterans will study your product and be ready to explain it to show attendees visiting your booth.
We understand the CE business in the US and Globally; the multitude of channels, the distribution steps and the delicate construct of the market. We also know many of the buyers and primary targets for your brand. We can pick them out of the crowd and ensure they’re treated to a full presentation on your line and diligent post show follow-up.
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